Direct Table ‘Better Bacon’ branding and literature
Branding and literature for new healthy bacon brand
Direct Table Foods have developed a new range of bacon products to meet the growing demand for healthier school lunches, with some of the fat removed, reduced salt and a phosphate free mild cure. They needed to launch and promote this healthier foodservice range to schools and school caterers.
We created the ‘Better Bacon’ branding, with the benefits in a list of tick bullet points. A ‘…for kids’ sub-branding helped to emphasis the suitability for serving in schools. Along with the branding, we created a promotional flyer and advertorial to communicate the offering.
The branding and marketing materials have helped to promote the new range, which has been received exceptionally well and successfully sold into eight local education authorities so far.