Direct Table ‘Direct’ brand rebrand and packaging update
Rebrand and packaging update for bacon producer
The current ‘Direct’ brand was looking dated and our client needed a refresh to maintain its position as their best-seller.
We took the existing logo and evolved it by re-drawing the typography for clearer legibility. It was important not to change the look completely to alienate existing customers. We added the words ‘Brand Bacon’ for clarity of brand offering as well as to provide additional separation with the main company trading name.
We also used a red metallic effect holding device for a bolder stance and maintain consistency in use.
The re-brand has been used across the whole packaging range and introduced into Foodservice with a favourable response.