Westmill Patak’s New Flavours Awareness Campaign
Advertising, point of sale and trade marketing for popular ethnic brand
Patak’s is a leading paste and pickles brand in Indian restaurants and takeaways. Following our design of five new Patak’s paste flavours, we were briefed by our client, Westmill, to design a range of materials to promote them to their customers.
Patak’s pastes are known by professional chefs for their authentic flavours and aromas and their use of a variety of herbs and spices. Our design showcases this with the range of pastes in a ‘flat lay’ photography style surrounded by a scattering of ingredients on a brightly coloured background.
The client is pleased with the end result with the design being rolled out across trade presenters, recipe cards, adverts and posters. The materials are being used by sales staff or sent out directly to RTAs to help raise awareness and drive sales of the new flavours.
*Westmill research 2016