Ridgeons Clearance Event Advertising Campaign
Advertising, point of sale, branding and digital marketing
Ridgeons, the region’s largest independent Timber & Builders Merchants briefed us to help promote their closing down Clearance Sales event at one of their branches. They were closing this branch to improve their Cambridge branches to provide a bigger and better offering to their customers.
A striking Clearance Sale lock-up was designed using Ridgeons brand colours highlighted with bold red. This was used across their communications to promote the event, including press advertising, social media, flyers and posters.
The work was all well received by the client and the Clearance Sales proved to be a popular event, with all items cleared by the third event.