Ridgeons Cambridge new and improved branches campaign
Advertising and marketing literature for Ridgeons Cambridge campaign
Ridgeons are a timber and builders merchants with 26 branches throughout the East of England. They were opening some new branches in Cambridge and updating some of their existing branches so were looking for a campaign to communicate this to their customers.
We designed the overall campaign look with the bold ‘BIG changes BETTER choices’ message which was rolled out across a customer brochure featuring a map of the branches, plus press, digital, billboard, ad van and bus stop advertising.
The campaign was rolled out across the Cambridge region to communicate to their customers and drive traffic to the new and improved stores.