Agrii Master Seeds advertising campaign
Advertising, literature and exhibition graphics for agronomy company
Agrii is a leading provider of agronomy services and under the Master Seeds brand it supplies seed to farm business customers. Seeds supplied by the Master Seeds brand are quality checked to market-leading standards. The client was looking to promote the Master Seeds brand and the recently improved standards to its customers.
One important improvement to the standards was the fact that Master Seeds allow 0 Blackgrass seed per 2kg sample checked. We devised the bold ‘Zero Blackgrass’ identity to run across the campaign, supported by confirmation of the additional new standards to their already comprehensive range.
The campaign was launched across an advert in the Agrii Master Seeds Yearbook, four-page flyer, roller banners and outdoor banners.