Lucky Boat Noodles Awareness Campaign Photography
Art direction and photoshoot of lifestyle and recipe photography for noodle brand
Westmill Foods is one of Europe’s largest specialist food companies, manufacturer and supplier of authentic ethnic food to Asian and Afro Caribbean restaurants and takeaways. We were briefed to create a campaign to raise awareness of Lucky Boat Noodles within the East Asian market, which included lifestyle and serving suggestion photography.
We planned, managed and directed four days of photography – two were studio-based working with our food photographer and Chinese chef to create dishes in authentic settings, and two days on location at London-based Asian restaurants creating lifestyle imagery in kitchen and restaurant settings.