Direct Table ‘Back Bacon’ trade advertising
Advertisement for Provision Trades Federation (PTF) Guide
Direct Table advertise in the PTF Annual Conference Guide most years. This time they wanted to have a simple, potent message to try and reassure the Foodservice industry about the use of bacon in their business – as it’s come under some rather one-sided criticism of late.
The brief and potential concepts were discussed with the client, and we decided on a play on words with a subliminal message, accompanied by a mouth-watering image.
A dynamic, to-the-point DPS ad that provoked conversation during the event.