Birds & Bees new advertising style
New press advert design style for wild bird feed company
Birds & Bees have developed a strong brand style based on their pack design. However, research has shown that the majority of the customer base may be looking for something a little more serious – particularly in publications like Amateur Gardener and Gardeners’ World.
We redesigned their advertising style to feature a ‘lifestyle’ approach, rather than product led as before. The main garden with bird feeder image is used to communicate the key message and a red offer box and product images conveys the offering quickly and clearly.
The new advertising is being rolled out and placed in national press and specialist publications such as Amateur Gardener, Garden News and Gardeners’ World.