Agrii Dickens Advertising
Seed advertising for agriculture services company
Agrii are a leading provider of agronomy services and with their Master Seeds brand they also supply seed to farmers. Dickens was a new winter wheat variety with excellent performance in trials and Agrii were looking to promote this variety to their customers.
We created the Dickens logoset and advertising style, using an iconic writer’s pen to help the variety stand out, and communicating the qualities of the seed.
The advertising was rolled out across trade press and resized to create a 3 stage online banner for industry websites.