Design and marketing for the toy and stationery industry
Digital marketing for stationery brands
We’ve been working with the established stationery business Bong UK for over 15 years, providing design and marketing support across their well-known stationery brands.
As part of their digital marketing strategy they were looking to promote their premium branded envelopes on the Lyreco online shop. We designed some stand-out digital banners, each depicting the USP of their 4 key brands.
Bold typography combined with strong brand colours create engaging headers for their online envelope shop, along with smaller category banners.
We also helped out Bong with their own UK website, designing banners to promote their range of envelope and stationery products:
Point of sale design and on-pack promotions for stationery brands
BIC were looking to run an on-pack promotion with a chance to win £10 every 10 minutes. They were also looking to promote their BIC Doodle Challenge competition.
We worked with the client to achieve a strong on-pack message plus highlight their promotion with doodle-style illustrations, completed in-house. The design was rolled out across all four packs available:
We’ve also designed several CDUs for BIC, featuring a multitude of products. This one was required to help merchandise four specific products within a major UK retailer who bought into the product listing:
PACKAGING DESIGN for the stationery industry
Bong are UK manufacturers of premium envelope brands. Using Tyvek® ScanSafe®Anti-RFID paper technology they have created protective wallets for credit cards and passports to avoid card clash and identity fraud. They were looking for an on-trend design refresh of their products to update their listings with a popular stationery retailer.
We produced a bespoke range of wallet designs to create 4 sets of 3 designs, to appeal to the broad target audience. Using current trends from the fashion and interiors sectors, we focussed on geometric shapes, tropical patterns and marble as our key influences, with bright vivid greens, soft aquas and cool pinks offset by contrasting darker tones.
Advertising for the toy and stationery industry
We’ve created many advertising campaigns for our toy and stationery clients over the years, including adverts for the Crayola brand, which included photoshoots, commissioning original illustration and creating the adverts in multi-language formats.
We’ve also created advertising campaigns for Bong UK to promote their premium stationery brands in trade and consumer publications: