Design and marketing for oral care, retail and FMCG
Designing new brands for oral care
We’ve been working with Wisdom Toothbrushes for over 17 years, providing our design and marketing services to help them launch and market their products to the oral care industry.
Our most recent work has involved the creation of the Active Whitening brand – a range of oral care products that use activated charcoal technology for its cleansing benefits to help reduce stains.
Following the initial design work to create the logo we designed the packaging for the introductory products; an alcohol-free mouthwash and deep cleaning toothpaste.
For Wisdom Toothbrushes we also created the new branding and packaging design for their battery powered toothbrush: MICRO POWER BRANDING & PACKAGING DESIGN
Packaging design for oral care and retail brands
We’ve been fortunate to support Wisdom Toothbrushes on many of their new product launches, including their Power+ Pro Clean rechargeable toothbrush, for which we designed the branding and packaging: POWER+ PRO CLEAN PACKAGING DESIGN
When Wisdom’s Spinbrush battery toothbrush was in need of an update we designed the new adult and children’s packaging. Our experience in retail packaging design ensures we understand the requirements of clear, engaging on-pack communications and creating on-shelf stand out from competitors’ products:
WISDOM SPIN BRUSH WHITENING TOOTHBRUSH PACKAGING DESIGN
CHILDREN’S SPIN BRUSH TOOTHBRUSH PACKAGING DESIGN
Wisdom have a range of children’s oral care products and were looking to add a new battery toothbrush to the range, complete with flashing lights timer to encourage children to brush for the recommended length of time. We designed the packaging as an extension to their well-loved Step by Step range:
STEP BY STEP BRIGHT STAR PACKAGING DESIGN
Point of sale design for oral care, retail brands and FMCG
To support the marketing of Wisdom Toothbrushes’ products we’ve created a range of point of sale items, including counter display units and FSDU (free standing display units).
To educate consumers on their full age range of children’s toothbrushes, including the new Bright Star brush, we designed the CDU (counter display unit) for use in independent chemists: STEP BY STEP ORAL CARE POINT OF SALE CDU DESIGN
For the udpate of their interdental products, Clean Between Brushes, we created a colour-coded CDU, educating consumers on the key product benefits:
CLEAN BETWEEN BRUSHES PACKAGING & POINT OF SALE DESIGN
As part of the launch for the new Smokers range of oral care products we designed the branding, packaging design and point of sale to hold the toothbrush, toothpaste and mouthwash:
SMOKERS ORAL CARE RANGE PACKAGING & POINT OF SALE DESIGN
Brochure design and promotional literature for oral care and retail brands
With the launch of their new Bright Star toothbrush Wisdom were looking to give their website a refresh and briefed us to create some activity based downloads, including a brushing chart.
We also designed the online banners for their website to engage users and promote the product features and benefits: BRIGHT STAR ONLINE BANNERS AND ACTIVITIES
The brushing chart was also printed along with stickers that could be handed out to children in store. WISDOM TOOTHBRUSHES BRUSHING CHART & STICKERS