Design and marketing for the Food and Foodservice industry
Design and marketing for ethnic food trade and retail brands
We’ve worked with Westmill Foods for over 13 years, providing our full range of design and marketing services, including branding, packaging design, point of sale, trade advertising, trade literature and consumer promotions.
To help launch the new flavours in Westmill’s Patak’s catering range we designed the creative campaign, which included advertising, point of sale and trade marketing materials: PATAK’S NEW FLAVOURS AWARENESS CAMPAIGN
We’ve created many ethnic food packaging designs for Westmill over the years, including the TOLLY BOY RICE PACKAGING DESIGNS, the HABIB AUTHENTIC BASMATI RICE BRAND PACKAGING DESIGN and the more recent MAHARAJAH RICE PACKAGING DESIGNS.
To support their brands and drive sales in-store we’ve designed original and unique point of sale including DAAWAT RICE PALLET WRAPS, JIMMYS SATE SAUCE FREE STANDING DISPLAY UNIT (FSDU) and the very original GREEN DRAGON PROMOTION LIFESIZE DRAGON CUTOUT.
Design and marketing for bacon and meat producers
Direct Table are a long-time client of TFP, producing bacon, ham and meat products for their foodservice and retail customers.
Over the years we’ve created new brand and packaging designs for them, such as the SUFFOLK CROWN BRANDING & PACKAGING DESIGN and the DIRECT BACON BRANDING & PACKAGING FOR FOODSERVICE.
When Direct Table had the opportunity to supply their bacon products to renowned Smithfield Market trader J.F. Edwards, we created their retail fixture vision, point of sale and packaging design: THE BACON DESTINATION.
As part of our marketing support for Direct Table we’ve created a range of trade literature and advertising, including the ‘BACK BACON’ TRADE ADVERTISING CAMPAIGN for the PTF annual conference.
Packaging design concepts and mockups for food producers
Over the years we’ve worked with many food producers to support their marketing of new ideas to retail mult customers. This often includes quick-turnaround packaging designs, fixture visions, point of sale and packaging mockups. These conceptual visuals can be provided in sketch format or as full digital mockups.
For Bakkavor we created the TESCO SIMPLY ADD PACKAGING CONCEPTS – a new range of meal solutions, which was successfully sold into Tesco.
We also designed the packaging and branding for a new range of salad toppings and dressings for Waitrose, which was successfully launched into 204 branches: BAKKAVOR FINISHING TOUCHES BRANDING & PACKAGING DESIGN
When Bakkavor partnered with Tabasco to create their first range of branded products we created the packaging design for the three-strong Spicy Pizza range: BAKKAVOR TABASCO BRANDED PIZZA PACKAGING DESIGN
Business to business marketing and presentations for the food industry
Many of our food producer clients have used our business to business marketing services to create impactful integrated presentations to help them win new business. Starting with a blank space, for example a meeting room or hired conference room, we can manage the planning, branding and packaging design, from sketch concepts through to digital or physical packaging mockups.
Our walkthrough presentations can be adapted to your space and business requirements, with the addition of TV screens, counters to display your products, real fixture mockups with point of sale and packaging, plus support materials such as flyers, brochures and animated PowerPoint presentations.
View the project here: BUSINESS TO BUSINESS MARKETING PRESENTATIONS FOR FOOD PRODUCERS or view the video here: TFP BUSINESS TO BUSINESS PRESENTATIONS WALKTHROUGH
Branding, packaging designs and marketing presentations for foodservice
For egg producer Noble Foods we have created the new branding for their egg innovations foodservice division: THE GREAT BRITISH EGG CO BRANDING.
To support their business we’ve also created a new company brochure to showcase their products, service and innovations: THE GREAT BRITISH EGG CO BROCHURE DESIGN
We have also created digital marketing solutions for our food customers, from branded PowerPoint presentations with bespoke infographics, to corporate and company websites such as THE GREAT BRITISH EGG CO WEBSITE.
Visit the website: thegreatbritisheggco.co.uk
For our food clients we often manage photoshoots, whether studio-based serving suggestions, managed with a food economist and stylist, or out on location in restaurant or kitchen settings.