Design and marketing for the agriculture industry
Supporting Agrii through the years
Agrii are one of our longest-serving customers, having worked with them for over 20 years. We have been by their side through their many changes and evolutions, working with them to understand their industry and the needs of their customers to create effective marketing communications that really deliver.
One of the first projects we worked with Agrii on (originally Dalgety, through Masstock and to their current rebrand Agrii) was the annual Master Seeds Yearbook. The Yearbook is an essential piece of communication for Agrii and an indispensable resource for their customers. Featuring the best choice of seed varieties and comparing their characteristics, it allows Agrii customers to make informed decisions about which variety will produce the most profitable results for their business. The book also provides information about the support services offered by Agrii throughout their agronomy business.
Take a look at the latest 2018-2019 edition: MASTER SEEDS YEARBOOK.
Exhibition design for the agriculture industry
As part of our design and marketing support for Agrii, we’ve created numerous exhibition graphics designs for them.
Events are key to their marketing, from roller banners for iFarm days to full scale industry events, such as Cereals or LAMMA, we’ve worked with their marketing team to create impactful designs to engage their customers.
We created the EXHIBITION STAND FOR LAMMA EVENT to focus on their precision agronomy offering, communicating the process of scanning fields and mapping data to provide farmers with accurate data on where to control the levels of seed, fertiliser and nutrition to produce the most profitable crops.
We also produced the exhibition graphics for their EXHIBITION STAND AT THE FRUIT SHOW aimed at communicating their agronomy support services to the fruit growing industry.
Advertising campaigns for the agriculture industry
As part of our marketing support to the Agrii seed business, Master Seeds, we created the campaign look for their ‘ZERO BLACKGRASS’ advertising campaign, which included press advert, roller banner, flyer and outdoor banner.
View the full advertising campaign here: AGRII MASTER SEEDS ADVERTISING CAMPAIGN
We’ve also helped Agrii to create unique brands for each of their seed varieties, often supported by press and online advertising in agriculture industry publications and websites.
Find out more about our design and marketing work for Agrii in the agriculture industry at: AGRII CASE STUDY
Branding design for the agriculture sector
Our work with Agrii extends to their seed business GB Seeds, who market the Naked Oats varieties.
When bringing the new varieties to the market, they were looking for original bold, contemporary branding, that could be adapted when new naked oat varieties were added to their portfolio.
We devised the branding to be colour-coded for each variety, with a singular identity recognisable as the naked oats range.