News 10.04.18

Westmill carried out consumer research of their Patak’s pickles with extremely positive results.  This was essential information to be communicated to their Indian restaurant and takeaway customers on the benefits of using Patak’s over competitor products.

We designed this square format presenter that highlights the popularity of Patak’s pickles within independent consumer testing and supported the key message with customer testimonials.  We also created a PowerPoint tablet presentation to support their sales team when meeting with their customers, which included the consumer sound bite videos.

The presenters are in use by the sales team and along with the PowerPoint presentation are essential tools to market Patak’s pickles to their restaurant and takeaway customers.

^{*vs. another leading pickle brand.  **89 consumers took part in a blind taste test which was held in central Manchester in May.   * Volumetric research 2016.  ** External Research.}

The Finishing Post Design & Marketing Consultants are a design agency based in Bury St Edmunds, covering Suffolk, Norfolk, Cambridge, East Anglia and with clients throughout the UK. We are a full service agency with extensive experience in packaging design, branding, advertising, literature, brochure design, direct mail, point of sale, exhibition design and digital marketing.