News 27.11.19

Jess Cooks… is a new brand of healthy kids suppers – less ready meal, more batch-cook.  We were asked to devise a new brand name, brand logo and packaging design for this exciting venture.  Whilst it must target adults, it must also appeal to 6-12 year old’s too.

After a round of name generation, the chosen option, ‘Jess Cooks…’ (reflecting the chef herself), was developed through to final branding.  It portrays the ‘home-cooked’, healthy nature of the product.  Informal, hand-cut style typography, combined with bold colours, help the product appeal to kids and adults alike.

The branding and packaging has been a hit with the client and current customers, and is successfully being sold in to many new retailers too.

View the full project here:
JESS COOKS BRANDING
JESS COOKS PACKAGING DESIGN

“Working with the team at The Finishing Post was such a pleasure. They really took on board my ideas and turned them into a truly beautiful design, which totally encapsulates my product and brand. I have received so much great feedback from retailers and customers alike. Communication was always prompt and the service personalised and supportive. I can’t recommend them highly enough.” JESS AT JESS COOKS

The Finishing Post Design & Marketing Consultants is a full service creative agency specialising in branding and packaging design for food and drinks brands – based in Bury St Edmunds, near Cambridge, East Anglia.