
Westmill Lotus Thai paste food photography and point of sale
Food photography, point of sale and advertising for ethnic food brand
Branding and packaging design for new kids meals start-up business
Jess Cooks… is a new brand of healthy kids suppers – less ready meal, more batch-cook. We were asked to devise a new brand name, brand logo and packaging design for this exciting venture. Whilst it must target adults, it must also appeal to 6-12 year old’s too.
After a round of name generation, the chosen option, ‘Jess Cooks…’ (reflecting the chef herself), was developed through to final branding. It portrays the ‘home-cooked’, healthy nature of the product. Informal, hand-cut style typography, combined with bold colours, help the product appeal to kids and adults alike.
The branding and packaging has been a hit with the client and current customers, and is successfully being sold in to many new retailers too.
View the full project here:
JESS COOKS BRANDING
JESS COOKS PACKAGING DESIGN
“Working with the team at The Finishing Post was such a pleasure. They really took on board my ideas and turned them into a truly beautiful design, which totally encapsulates my product and brand. I have received so much great feedback from retailers and customers alike. Communication was always prompt and the service personalised and supportive. I can’t recommend them highly enough.” JESS AT JESS COOKS
The Finishing Post Design & Marketing Consultants is a full service creative agency specialising in branding and packaging design for food and drinks brands – based in Bury St Edmunds, near Cambridge, East Anglia.
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