Mr Fothergill’s created a new giftable range for would-be gardeners in the form of Herb Growing Kits, Sunflower Gardens and Pesto Grow & Make Kits. They needed branding and packaging to help sell the products into the trade and ultimately generate good on-shelf presence in store. We designed the branding with a casual style to give the range a ‘do-it-yourself’ feel. Contemporary imagery and clean typography was added to make the packs stand out on-shelf and to give a range feel. The packaging has been well received by the client and was launched at GLEE trade show for garden retailers. Look out for it in store, in national retailers.
The Finishing Post, packaging design Bury St Edmunds, Suffolk, East Anglia – find out more about our design and marketing for the horticulture industry here