Design and marketing for oral care with Wisdom Toothbrushes
ACTIVATED CHARCOAL RANGE
We’ve been working with Wisdom Toothbrushes for over 17 years, providing our design and marketing services to help them launch and market their products to the oral care industry.
Our most recent work has involved the creation of the Active Whitening brand – a range of oral care products that use activated charcoal technology for it’s cleansing benefits to help reduce stains.
Following the initial design work to create the logo we designed the packaging for the introductory products, an alcohol free mouthwash and deep cleaning toothpaste.
Our other packaging design work for Wisdom includes:
FRESH & CLEAN MOUTHWASH PACKAGING
SPIN BRUSH POWER TOOTHBRUSH PACKAGING DESIGN
WISDOM POWER+ PRO CLEAN PACKAGING
WISDOM MICRO POWER BRANDING & PACKAGING DESIGN
DEVELOPING CHILDREN’S ORAL CARE BRANDS
Wisdom Toothbrushes are passionate about educating children on the importance of good oral care. Over the years we have helped to strengthen their range of oral care products for children.
The Step by Step range was recently updated with new fun packaging designs to appeal to boys and girls across the 0-2 years, 3-5 years and 6+ age ranges. Alongside this product we also created the branding and packaging design for their children’s battery toothbrush with flashing lights and timer. STEP BY STEP & BRIGHT STAR PACKAGING DESIGN
To help to promote the new ranges we designed a CDU point of sale for use in store to encourage parents to buy the correct age toothbrush, and also appeal to children to get them involved in caring for their teeth. STEP BY STEP & BRIGHT STAR CDU
We even designed a brushing chart and stickers for retailers to give away to help parents encourage their children to brush their teeth. WISDOM BRUSHING CHART & STICKERS
Alongside the adult SPINBRUSH we designed the CHILDREN’S SPINBRUSH PACKAGING DESIGN for the premium end of Wisdom’s oral care market.
ORAL CARE POINT OF SALE DESIGN
As well as creating the STEP BY STEP & BRIGHT STAR CDU design for Wisdom, we’ve also designed the CLEAN BETWEEN BRUSHES PACKAGING AND POINT OF SALE, highlighting the benefits and three sizes available.
We’ve also designed point of sale wobblers, shelf barker and shelf strips to promote Wisdom’s oral care products in-store, whether it’s for new product launches or one-off promotions for key customers.
MARKETING oral care products to THE DENTAL INDUSTRY
Wisdom are widely respected in the dental industry, supplying a wide range of oral care and interdental products to their trade customers to supply on to their patients.
We support their marketing by creating impactful and informative marketing literature to showcase their expertise and wide range of products.
CREATING DIGITAL CONTENT
To help Wisdom promote the new Bright Star children’s battery toothbrush we created some BRIGHT STAR DIGITAL MARKETING content for their website.
It was key to highlight the key features including the flashing lights timer plus educate parents and children on good oral care.
The Step by Step banner promotes the full children’s range across the age brackets.
We also created some online content in the form of activities and colouring in pictures for parents to download and print off, further building brand engagement and loyalty, including the WISDOM TOOTHBRUSHES BRUSHING CHART.
New packaging designed
Point of sale created
Years a client
What our clients say
“The Finishing Post offer an extremely creative and unique outlook on projects from brief, often looking at the bigger picture and providing us with a selection of designs encompassing something we may not have thought about. Their friendly and professional nature, as well as proactive approach keeps us going back to them time and time again.”
PRODUCT MANAGER, WISDOM TOOTHBRUSHES LIMITED