Creating a new corporate identity for Kettleby Foods
DESIGNING A NEW CORPORATE IDENTITY
Kettleby Foods are part of the Samworth Brothers Group, and are producers of high quality chilled ready meals for major retailers.
While traditional British potato-topped pies are their forte, they also produce a diverse range of meals ranging from indulgent dining to healthy eating.
Their previous identity was in need of a facelift to help portray the company as a modern, forward-thinking and professional partner in business.
We designed and developed the new look to have a warm, approachable, family feel to reflect the company’s ethos.
The flowing typography and quirky chef’s hat create a recognisable identity for their future.
CREATING CORPORATE IDENTITY GUIDELINES
As part of Kettleby Food’s new corporate identity we created brand guidelines for their team and suppliers.
The no-nonsense document covers the usual key elements, such as logo use, typefaces, style, colours and tone of voice.
The corporate identity was produced in both a digital format and wire bound document, as an easy to follow, practical approach to branding roll-out and application
DESIGNING & INSTALLING NEW CORPORATE IDENTITY SIGNAGE
To complete the roll-out of the new corporate identity, we were involved in the design, planning and management of their entire signage operation – interior and exterior.
After initial design proposals and planning, we organised and undertook this major task over several days.
From tiny direction signs in corridors to full restaurant signage, and even the larger exterior signs involving vertical lifts and cherry-pickers, we managed the project in its entirety with the support of our trusted exhibition display partner.
The showcase piece to the whole project was the 4m wide illuminated Halo sign that certainly impresses at night.