Bong UK are an envelope manufacturer and one of their sister companies has the ability to print in full colour onto bubble bag packaging. There was a great opportunity to market this service to businesses and creative agencies and needed a strong creative to convey the offering.
The campaign creative featured a ‘Be Bold!’ attention grabbing headline and bold lion image. The three different sized envelopes fitted inside each other for a Russian doll style reveal. The internal envelopes communicated the features and benefits, including full colour print and single colour onto coloured envelopes.
The campaign has been well received and is already achieving new leads in their targeted marketing campaign.