Ridgeons eCommerce website launch campaign
Marketing campaign for launch of new eCommerce website for builders merchants
Ridgeons are a timber and builders merchants with 26 branches throughout the East of England. During the development of their new eCommerce website we were brought in to create the marketing campaign to launch and promote it to their customers.
We created the campaign CLICK & EASY and CLICK & COLLECT logos along with the supporting marketing tools. The concept was to convey the new function of the website and how easy it was to set up a trade account, order online and collect within 2 hours. The design was applied to instore point of sale, literature and promotional items.
The campaign has been successfully rolled out across their 26 stores for the launch and will continue to be used to promote sign up of their online trade accounts.