Greene King Academy of Life
Franchise pub concept and strategy for well-known British brewery
We were briefed to create a franchiseable pub concept that would appeal to the affluent over-thirty market.
Food, music, launch nights, staff clothing, training manuals, interiors, promotions, beer mats…you name it, we had creative control. We created The Adacemy of Life concept and rolled it out over the whole launch materials.
We were responsible for the launch of the three original prototype Academy pubs in East Anglia for Greene King Pub Partners.