Westmill Tolly Boy Rice Packaging
Packaging evolution and design for ethnic food brand
An important Westmill brand in the portfolio and one of the original offerings: our task was to update the Tolly Boy aesthetic and deliver an innovative packaging range to capture the attention of the consumer at shelf.
We started by sympathetically updating the original logo and making the usage consistent across the range. Utilising the strong colour palette, the packaging range on the new plastic substrate was given a clear window for product visibility, with an ethnic orientated pattern radiating from it for added depth.
A strong and bold core range, which looks to take Tolly Boy forward, whilst acknowledging the deep heritage and history that has developed for over