Mr Fothergill’s Seeds Jekka’s Herbs Branding and packaging
A new branding and packaging design for Johnsons Seeds brand Jekka’s Herbs
Jekka’s Herbs is a new offering from Johnsons with a comprehensive collection of 47 varieties of herbs, carefully selected by Jekka McVicar – expert, author and broadcaster on the cultivation and use of herbs. The branding and packaging should sit within the current Johnsons offerings but also work as a standalone brand.
We designed the branding and packaging to have a modern ‘Country Kitchen’ feel with large photography and a simple description of how best to use each herb.
The back of pack carries some additional information, essential growing instructions and more about Jekka McVicar.
The branding has been rolled out across all packaging, point of sale and launched in store.
What our clients say
“The Finishing Post worked with us to create the new branding for Johnsons Seeds, from initial concepts, through to packaging design, brand guidelines and website visuals.
We’re continually impressed with their creativity and professionalism and are very pleased with the results.”
Brand Manager, Johnsons Seeds