BIC Kids Counter Display Unit
Point of sale design for stationery client
We’ve designed several CDUs for BIC, featuring a multitude of products. This one was required to help merchandise four specific products within a major UK retailer who bought into the product listing.
We helped develop the final size, shape and cutter and designed the overall look using eye-catching graphics to maximise the main features of each product.
Limited shelf space in-store means products are fighting with one another to get noticed – this CDU performs well and adheres to the established BIC brand identity for easy recognition. It’s also appealing to kids and parents alike.