Bakkavör New York Soup Co Branding & Packaging
Branding and packaging design for fresh soup range in Tesco
Our client produces food products for major supermarkets, but they also create their own branded products. Here they were looking to introduce a new range of fresh soups with New York inspired recipes.
From initial branding concepts supplied to us we developed this appealing packaging that has a real flavour of New York style delis. We expanded the range with ‘Loaded’ and ‘Skinny’ range extentions, seasonal varieties and competition promotion.
The range secured listings exclusively in Tesco and was a successful tertiary brand for them.