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Direct Table is a large manufacturer of bacon products and, as well as supplying supermarket own label, manage to secure listings for some of their own brands too. They came to us with a brief to refresh their ‘Sizzling’ brand for Sainsbury’s. We recommended a bespoke photographic shoot with careful food styling – that way we were able to use their own produce, in a selection of delicious looking bacon sandwich images that they can own. The end result... fresher, bolder and with more food appeal than the old packs (in background) – everyone’s happy, because it’s flying off the shelves!
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