Fresh Effect range packaging design
Brief & Objectives
Wisdom were looking for branding and pack design for their new range of total oral cleaning products developed to appeal to the supermarket retailers.
We created a strong brand logo and pack design which worked across the range of mouthwash, toothbrush and floss, with great on-shelf appeal. A digital image was specifically created for end of aisle display within Boots stores with other various POS materials for independents.
The product was successfully sold in several of the big retailers and has recently been re-branded by us with the addition of further range extensions.