Jimmy's Sate Sauce recipe cards
Brief & Objectives
Our client was looking to push the use of their legendary Saté Sauce within different groups of consumers and to show the product’s versatility.
We designed a set of 12 recipe cards from recipes created by top Asian Chefs for four international cuisines; Thai, Chinese, Indian and Saté Speciality. The cards were designed to be a fun postcard style emphasising the ‘recipes from around the world’ idea. Dual languages were used throughout to reach a wider target market.
The recipe cards were displayed at key purchase points in store and accompanying point of sale, recipe card holder and national advertising were also created to support the campaign.