Westmill Foods
Jimmy's Sate Sauce recipe cards
Jimmy’s Sate Sauce commissioned a set of 12 recipe cards to push the use of the legendary sate sauce within different groups of consumers and to show the product’s versatility. Recipes were created by top Asian Chefs for four distinct international cuisines; Thai, Chinese, Indian and Sate Speciality.
We created the recipe cards in a fun, casual postcard style, emphasising the ‘recipes from around the world’ idea. Dual languages were used throughout to reach a wider target market. Accompanying point of sale, recipe card holder and national advertising were also created.
