'Felicity Wishes' shoe box and point of sale design
Brief & Objectives
Start-rite had a new range of shoes for girls to launch under the 'Felicity Wishes' licence and needed packaging and point of sale designs.
We designed the shoe box following strict brand guidelines and the very sparkly point of sale display with glitter UV varnish for that extra touch of fairy magic!
The brand was successfully rolled out across UK shoe shops and department stores.