'Anza Solutions' brand identity and packaging
Brief & Objectives
The existing Anza packaging was struggling to be seen in the busy decorating fixtures in store. The client needed a strong rebrand to retain their listing in B&Q.
The great thing about the range is that it has all those extra features that help make the messy job of redecorating your home a little easier - so we came up with the name ‘Solutions’. With bright colour-coding to differentiate the usage and strong typography we gave the packaging a fresh up to date look.
The brand was rolled out over existing and some new SKU’s and was re-listed into B&Q stores.