Hamelin Brands
'Black n' Red' campaign
This year Oxford Black n' Red were awarded the prestigious Business Superbrand Award. The UK's leading business notebook has an iconic smart black and red cover which is seen as an assurance of quality. We likened the product to an expensive tailor-made Savile Row suit using detailed close-up imagery and strong copywriting. We rolled this out across the campaign - and even on to a consumer competition to win one of five such suits.
