'Black n' Red' advertising campaign
Brief & Objectives
To create a marketing campaign to generate awareness of the brand amongst business professionals as the UK’s leading business notebook.
We created a campaign that likened the smart black and red cover of the notebooks to an expensive tailor-made Savile Row suit. We used detailed close-up imagery of the woven fabric type finish of the notebook alongside the classic Saville Row sign to promote the competition to win a tailored suit.
The campaign was rolled out across on and offline communications, including press adverts, web banners and the Black n’ Red website.