Greene King
'Academy of Life' public house identity
Brief & Objectives
We were required to create a franchiseable pub concept that would appeal to the affluent over-thirty market.
Solution
Food, music, launch nights, staff clothing, training manuals, interiors, promotions, beer mats...you name it, we had creative control. We created The Adacemy of Life concept and rolled it out over the whole launch materials.
Results
We were responsible for the launch of the three original prototype Academy pubs in East Anglia for Greene King Pub Partners.
