'The Grocer' advertising
Brief & Objectives
Del Monte were merging all of their UK based companies into one new company, Del Monte UK. Where better to advertise this important event than on the front of The Grocer magazine.
We used a giant, very fruity, number one to symbolise the merger, along with all the other positive connotations this number has.
The advert was placed in The Grocer magazine and succeeded in generating awareness of the merger.