'Fruit pots' packaging design
Brief & Objectives
Del Monte decided to market their ambient fruit products in a clear pot so consumers could view the juicy product on shelf.
We designed the on-pack graphics, keeping the window area as large as possible with strong branding, to let the product speak for itself. We also handled the product photography in-house.
The packs were sold into grocery retailers and we also created an advert that appeared in trade publications including The Grocer.