Del Monte

'Fresh' brand identity

'Fresh' brand identity

Del Monte 'Fresh' needed a new look: distinctly Del Monte, yet fresher. We put forward a number of concepts, which were researched in the UK and US, and this one came out on top. The subsequent shoot lasted days, with every likely type of fruit or vegetable being painstakingly prepared before being dropped into a specially constructed and lit tank to create a library of sub-aquatic greengrocery! Colour-coded packs combined with this photography created a clear range feel.

Other projects

  • View 'Fruit pots' pack design
  • View 'The Grocer' advertising
  • View 'Snack Attack' and 'Fresh' advertising
  • View Trade presenters and folder

clients

  • View Accolade Wines projects
  • View Banrock Station projects
  • View Echo Falls projects
  • View Hardys projects
  • View Bakkavor projects
  • View Finishing Touches projects
  • View Bong UK Ltd projects
  • View Cesar projects
  • View Crayola projects
  • View Danisco projects
  • View Del Monte projects
  • View Greene King projects
  • View Hamelin Brands projects
  • View Basildon Bond projects
  • View Black n Red projects
  • View Oxford projects
  • View Hamilton Acorn projects
  • View Anza projects
  • View LVD projects
  • View Magners GB projects
  • View Blackthorn projects
  • View Gaymers projects
  • View Masstock projects
  • View Painting and Decorating Association projects
  • View Re:creation projects
  • View Spicers projects
  • View Start-rite Shoes projects
  • View Virbac Animal Health projects
  • View Volvo Construction Equipment projects
  • View Westmill Foods projects
  • View Amoy projects
  • View Patak's projects
  • View Rajah projects
  • View Tolly Boy projects
  • View Wincanton projects
  • View Winsor & Newton projects
  • View Wisdom Toothbrushes projects