'Fresh' Identity and Apple Bags packaging
Brief & Objectives
Del Monte needed a new look for their fresh range of prepared fruit.
We designed the brand identity which was rolled out across the range, with a colour coding system to aid consumer decision making. We photographed all the individual fruits and slices in a special underwater tank and combined them together digitally to produce the final result.
The packs were rolled out across stores and were a ‘fresh’ new look in the prepared fruit category.