Crayola
'Project Kits' product development and pack design
We'd pretty much set the style for these Crayola craft based products, having created many of their previous pack designs. They had to fit within the range, adhering to guidelines which we'd written - the trouble was there was so much to communicate about these great products! We achieved this with 'in-use' photography and instructional roundels, keeping the packs as fun as ever!
