Bong UK Ltd
Basildon Bond Recycled Business Envelopes advertising
Brief & Objectives
Following their takeover of Basildon Bond Recycled Business Envelopes, Bong needed some impactful advertising to strengthen the brand message to the stationery trade. Consumers sometimes still associate recycled paper with a grey, dirty look. Basildon Bond envelopes don’t look recycled and have a premium white finish.
We designed an advert which focussed on the quality of their recycled envelopes to help re-educate consumers and the trade.
The advert was successfully used on the front cover of trade magazine Dealer Support.