Westmill Foods
Westmill Foods Patak's Retail Cash Back promotion
To help generate sales for the Patak's retail range and raise awareness of the new TV ad campaign, we produced the campaign look and feel for a £2 cash back promotion.
On-pack communication was the main driver with support material in the form of in-store POS bus stops and wobblers.
A trade presenter with fold-out flap, holding the new TV ad campaign on a DVD, also helped communicate the promotion to stockists.
