Westmill Foods
'Rajah Caribbean flavours' campaign development
Following on from the Rajah Caribbean campaign we started last year, we were asked to develop the current look and feel to include the new ‘sprinkle pots’.
We came up with the idea of a ‘travel case’ theme to convey how the products are sourced and help give them authenticity - ‘Rajah brings the authentic taste of the Caribbean to you’. We located a perfect old travel case, photographed it containing all the necessary products and again retouched it seamlessly into a Caribbean setting.
