Accolade Wines
Banrock Station Limited Edition Plan Bee Packaging and POS
Brief & Objectives
Part of the Banrock Station ethos is to support conservation projects around the world. They were looking for creative solutions to communicate their commitment to the Co-op’s Plan Bee project to support the UK’s declining bee population.
Solution
We created a limited edition label to include an illustration of a flower and a bee, with supporting neck collar.
We also developed a bespoke gift box and wrapping to send to press and key stakeholders, online advert and artwork for a real live bee billboard.
Results
The initiative was a big success with 882,000 bottles of the limited edition wine sold during the three month campaign. All three wines were also among the top 10 biggest-selling wines in the Co-op’s Australian category during that period.
