Patak's Free Bollywood Cinema Ticket Promotion
Brief & Objectives
Our client was looking for a promotion to push sales ofd their Patak's Pickles and Pastes.
We designed the on-pack promotion to win a Bollywood Cinema ticket, which included supporting communications including point of sale, posters, trade presenter and microsite.
A strong look and feel to the promotion which generated good interest within the trade and with consumers.