Blackthorn Cider Rate of Sales Kits and point of sale
Brief & Objectives
Our client needed rate of sales kits for Blackthorn Cider to promote the free prize giveaway promotion. A free game card will be given with the purchase of every pint of cider in bars and pubs this summer.
We produced the creative for the promotiion communiating to consumers their chance to win a t-shirt, spirit level or tape measure by peeling back the card to reveal if they have won a prize. An A4 sell-in sheet was designed to introduce the offer to the bars and pubs involved.
The campaign was rolled out through pubs to increase awareness and help boost sales of Blackthorn Cider.