Fruit Discoveries pack design
Bakkavor currently supply private label prepared fruit products into several major supermarkets, but had an opportunity to create their own new branded offering. They had already registered the brand name ‘Fruit Discoveries’, but didn’t have a visual identity to go with it. We created this fun, modern, fresh brand with a healthy eating feel – successfully meeting their brief. ‘Fruit Discoveries’ Pineapple fingers are available in store now – and will be rolled out to other SKU’s including fruit salads and fruit bags in the future.