Westmill Foods
Habib Basmati Rice Packaging and promotion
Brief & Objectives
Our client was looking for a pack refresh for Habib Basmatic Rice and also a look and feel for future trade promotions.
Solution
We designed the evolutionary pack refresh retaining the brand colours but adding a few new design features for a fresh new look. We also created on pack promotional flashes for special deals, supporting literature and point of sale to highlight the TV campaign.
Results
A new look and feel with impactful promotional communications to push sales of this well-respected rice brand.
