Del Monte

'Fruit pots' packaging design

'Fruit pots' packaging design

Brief & Objectives
Del Monte decided to market their ambient fruit products in a clear pot so consumers could view the juicy product on shelf.

Solution
We designed the on-pack graphics, keeping the window area as large as possible with strong branding, to let the product speak for itself.  We also handled the product photography in-house.

Results
The packs were sold into grocery retailers and we also created an advert that appeared in trade publications including The Grocer.

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