Wincanton
Independent Freight Forwarders Direct Mail
Brief & Objectives
The brief was to help increase awareness and sales of the container logistics services of our client.
Solution
We devised this colourful ‘swatch’ mailer with dynamic icons to demonstrate their range of services. A QR code on the back cover directed smartphone users to their mobile website, which we also created.
Results
The campaign was something not seen in the industry before and generated positive leads and new business enquiries.
