Crayola

'Project Kits' product development and pack design

'Project Kits' product development and pack design

Brief & Objectives
Crayola needed a new packaging design for their craft-based products but it also needed to work within existing brand guidelines.

Solution
We developed the new style of packaging for this range of craft-based products which also needed to be multi-lingual to work in Europe. We made maximum use of the space on pack by adding extras where possible, such as a snakes and ladders game on back of Bug Rocks. We developed most of the internal components and the activity based projects along with product photography shot in-house.

Results
Clear and fun product communication on pack with great stand-out on shelf.
 

 

Other projects

  • View Crayola Product Advertising
  • View 'Mini Money Mates' and 'Activity Fun Roll' product development
  • View Crayola Pan-European advertising
  • View 'Project Kits' product development and pack design

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