'Project Kits' product development and pack design
Brief & Objectives
Crayola needed a new packaging design for their craft-based products but it also needed to work within existing brand guidelines.
We developed the new style of packaging for this range of craft-based products which also needed to be multi-lingual to work in Europe. We made maximum use of the space on pack by adding extras where possible, such as a snakes and ladders game on back of Bug Rocks. We developed most of the internal components and the activity based projects along with product photography shot in-house.
Clear and fun product communication on pack with great stand-out on shelf.