Fresh Effect packaging refresh and range extensions
Brief & Objectives
The original Fresh Effect branding we created was up for a refresh to coincide with the addition of some range extensions in the mouthwash and toothbrush range.
New Whitening and Total Care mouthwash pack labels were designed and the previous Coolmint and Freshmint were brought in line with the new bottle shape. Innovations in their toothbrush designs created a need for a Whitening, Deep Clean and Supersoft toothbrush packs.
The range was successfully listed in several of the large retailers and ensured Wisdom were recognised as an important player in the oral care market.