Rajah Caribbean flavours campaign development
Brief & Objectives
Following on from a previous Rajah Caribbean campaign we created, our client needed to develop this to include the new sprinkle pots.
We came up with the idea of a travel theme to communicate the authenticity of the product, bringing the taste of the Caribbean to their customers. We sourced the perfect old suitcase and art directed the product photo shoot which was then retouched into a Caribbean setting.
The new look photography was applied to trade presenters and point of sale including a bespoke on shelf wobbler to aid consumer point of purchase.